Next has created a special place in customers’ minds for many decades. It is one of the best multinational clothing brands from the United Kingdom, with several outlets in different countries of Europe and Asia. The company is listed on the London Stock Exchange with yearly revenue of around 4377 million pounds.
The Next Unlimited company deals with different categories. It includes clothing, home furnishings, beauty products, flowers, sports items, baby products, and gift articles. In addition, it offers many unique benefits to its customers, such as a store locator, an easy sign-up process, and a live chat feature.
The company also offers different types of delivery options to every customer. In addition, it offers an easy returns policy with huge discounts on various items. Next unlimited is the largest-selling clothing retailer in the United Kingdom.
History of the company
Joseph Hepworth started the Next in 1864 in Leeds with the name Joseph Hepworth and Son. He worked as a partner in the company with James Rhodes, but both separated in 1872.
Later, Hepworth expanded the company by opening more stores in Britain. The company started 100 outlets in different parts of Britain within some years. It also introduced different sections of clothing for men and women.
The company joined with prominent fashion designers, such as Hardy Amies and Terence Conran. It also started an online shop for shoes, clothing, and women’s accessories. Finally, the Next brand went up to Ukraine in 2014 and gathered many sales in various parts.
Company’s Operations
Next brand has three significant channels: Next Retail, Next Directory, and Next International. Now, let us discuss the channel in detail:
- Next Retail- Large chain of retail shops
- Next Directory– Home shopping catalog
- Next International- a chain of international stores
Some other businesses of Next Company are Next Sourcing and Lipsy. These channels deal in the fashion products of women. Looking at the growing sales and business operations, the company made a joint venture with brands like Gap and Joules.
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